Privacy Policy Purpose and Scope
Understanding Our Privacy Practices This section clarifies our approach to handling the personal information of our website visitors and service users, including the collection, use, and protection of such data.Procurement of Personal Data
The ways in which we collect, process, and secure information vary depending on the nature of the Services we offer, the type of data, and legal and regulatory requirements. We and our third party service providers collect personal information about you from a variety of sources, including from you directly (e.g., when you fill out forms available on our websites to provide contact information or other personal information as part of a request for information, when you sign up for a newsletter, or when you register an account with us to access our Services), data we generate about you in the course of our relationship with you (e.g., data collected from cookies and other similar technologies as described below), and data we collect about you from other sources, including commercially available sources, such as public databases (where permitted by law). The categories of personal data that we may collect directly from you include the following:- Personal details (e.g. name, date of birth);
- Contact details (e.g. phone number, email address, postal address or mobile number for yourself, your parents or guardians, and/or other emergency contacts);
- Account details (e.g. username and password);
- Transaction details (e.g. when you make purchases or respond to offers);
- Communications (e.g. when you participate in message boards or forums, participate in polls or surveys, or contact us with a question, comment or request);
- Records of our interactions with you; and
- Internal notes, including notes about your inquiry into our programs and services.
- Data that we generate about you as a result of your use of the Services (e.g. our understanding of your interests as a result of your use of the Services and whether you are a regular or occasional user of the Services).
- Personal details (e.g. name, date of birth);
- Contact details (e.g. phone number, email address, postal address or mobile number);
- Details about advertising preferences (e.g. products purchased or interaction with advertisements online);
Personal Data Handling
We use your personal data for the following purposes:- Identification and authentication: We use your identification information to verify your identity when you access and use our Services and to ensure the security of your personal data. This is so we can comply with our contractual obligations to you.
- Operating the Services: We process your personal data to provide the Services you have requested. This is so we can comply with our contractual obligations to you.
- Improving our Services: We analyze information about how you use our Services to provide an improved experience for our customers of all our Services, including product testing and site analytics. It is in our legitimate business interests to use the data provided to us for this purpose, so we can understand any issues with our Services and improve them.
- Communicating with you: We use your personal data when we communicate with you, for example, if we are providing information about changes to the terms and conditions; if you contact us with questions throughout the application process; or for sending you newsletters and publications. It is in our legitimate interests that we are able to provide you with appropriate responses and provide you with notices about our Services.
- Marketing: We use your personal data to build a profile about you and place you into particular marketing segments in order to understand your preferences better and to appropriately personalize the marketing messages we send to you. It is in our legitimate interest to provide more relevant and interesting advertising messages. Where necessary or required by law, we will obtain your consent before sending such marketing messages.
- Exercising our rights: We use your personal data to exercise our legal rights where it is necessary to do so, for example, to detect, prevent and respond to claims of fraud, intellectual property infringement claims or violations of law or our standards of conduct, university policies, or our terms of use.
- Complying with our obligations: We process your personal data to, for example, carry out fraud prevention checks or comply with other legal or regulatory requirements, as required by law.
- Customizing your experience: When you use the Services, we use your personal data to improve your experience of the Services, such as by providing interactive or personalized elements on the Services and providing you with content based on your interests. It is in our legitimate interests to provide you with a customized experience.
- Keeping our records accurate and up-to-date: This processing is necessary to comply with legal obligations and to serve our legitimate interests in efficient management and administration.